Hebei clothing ace lineup unveiled at “2021 Fashion Shenzhen”
- Friday, Jan. 14, 2022 10:33:23
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2021 Fashion Shenzhen Futian Convention and Exhibition Center will be held, and the "Fashion Hebei" pavilion composed of nearly 100 key apparel companies will make a brilliant appearance.
Comrade Song Xiang dang, member of the Party Leadership Group and Deputy Director of the Hebei Provincial Department of Industry and Information Technology, visited the site and attended the opening ceremony, visiting the exhibition halls in Hebei and outside the province.
The textile and garment industry in Hebei Province has a long history and is the earliest textile industrial base built by New China. It has the basic advantages of obvious cluster characteristics, complete product categories, strong processing capabilities, relatively complete industrial chains, and low manufacturing costs.
It has a complete textile industry system including cotton textile, clothing, wool textile, leather fur, chemical fiber, household textiles, industrial textiles, printing and dyeing, textile machinery and other sub-industries.
The output of light leather and leather garments ranks first and second in the country, the output of woolen yarn and viscose staple fiber ranks second in the country, and the output of yarn and cloth ranks seventh and sixth in the country respectively.
Local brand strategy takes off
The textile and apparel industry is one of the key industries in Hebei Province that implements the "three-product" strategy of increasing varieties, improving quality, and creating brands and has achieved significant results. It is also one of the important industries for creative design and brand creation. In recent years, seven characteristic industrial clusters including Xinji Leather, Qinghe Cashmere, Suning Fur + Knitting and five major clothing industry creative parks in Shijiazhuang, Langfang, Cangzhou, Xingtai and Xiong’an New Districts have been cultivated. Among them, Langfang Yunshang Town and Qinghe Cashmere The town was selected as a national pilot demonstration park for creative design. Held the Hebei Province Fashion Design Competition for three consecutive years, selected "Hebei Province Top Ten Clothing Brands" and "Hebei Province Top Ten Clothing Designers", and successfully cultivated a batch of clothing such as "Yi Jiaqi", "Red Tai" and "Zhaoyou" brand. Actively carry out docking cooperation with developed regions such as Shenzhen, participate in the "Fashion Shenzhen Exhibition", hold China Xinji International Leather and Fur Fashion Week, China Qinghe International Cashmere and Wool Products Trade Fair, China Suning Knitting and Textile Clothing Cultural Festival, and a series of features Clothing exhibitions and new fashion product launch conferences have effectively increased the popularity of local clothing brands.
New attitude: original + quality + technology
In this exhibition, the "Fashion Hebei Pavilion" exhibition area is located in Hall 1 of Shenzhen Convention and Exhibition Center, covering an area of 4,500 square meters. It adopts the form of overall special decoration, and divides the area by characteristic industrial clusters and clothing categories. With the help of the dual-driven strategy of "original + quality",
Concentrated display of Hebei's major clothing brand culture, fashion creativity and advanced manufacturing, Internet + industrial chain and other fashion elements, as well as Hebei's high-end and cutting-edge level in clothing manufacturing, multi-angle display of Hebei's regional characteristics and cultural connotation, and display of Hebei's clothing industry transformation and upgrading new posture.
Multi-category ace lineup
Nearly a hundred clothing companies participating in this exhibition are mainly from Shijiazhuang, Langfang, Cangzhou, Xingtai, Handan, Xinji, Xiong’an New District and other places.
Many categories such as shirts, shoes, bags, and textile fabrics represent the current strength and level of Hebei's clothing industry.
This year, there are 9 brand joint shows in the Fashion Hebei Pavilion, involving 31 key clothing companies such as Xinji, Cangzhou, Xingtai, and two special shows for Qinghe Hongtai Cashmere and Xinji Leather Clothing and apparel in the main show of Fashion Shenzhen. Effective the Hebei clothing brand was promoted and a bridge for win-win cooperation in the Jishen clothing industry was built.
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